The customer's assessment and perception is very important to us. In this regard, several analyses are carried out in relation to the decisions made by customers:
- Analysis of reasons for non-purchase: Every year we monitor the reasons why customers interested in our developments end up not buying their home with ACCIONA. This analysis is carried out for each development.
- Customer satisfaction surveys: These surveys evaluate all phases of the purchase process, from the point of sale and the signing of the contract, the valuation of the property and the offer, the operation of the property and the attitude after delivery of the property. It is carried out on an annual basis, on all the developments delivered during the year.
From these analyses, an action plan is drawn up to improve the critical points detected.